A lot has been said about big dogs, porches, peeing like a puppy, etc. But it's never been said by the staff at Icon. They as a company reject cliches, innuendous, and rumor mongering. Instead the Icon staff have adopted a pictogram approach to all their products. It allows them to tell their story yet keeps them out of trouble with the legal department. This one has a vicious hell dog who has just broken his chain. You know what that means. The Icon Regulator Represent leather vest will tell those that don't know!